Your partner in Unleashing Potential

ScaleUp: Where Ambitions
Meet Results!

Tailored consulting, Sales outsourcing & Training for
sustainable business excellence

Scale up your business
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Podcasts

Insights that'll Drive your Business

Partners for success

Our Portfolio

Through our collaborative efforts, we can overcome any challenge together.

Uteach

. Sales Strategy Building

Created a comprehensive sales strategy that optimized processes and enhanced lead conversion to drive revenue growth.

. Lead Generation

From Identifying to qualifying potential customers, through different channels, including cold calling, email and linkedIn outreach.

. Sales execution

Converting leads and prospects to customers, through sales meetings, calls and demo presentations.

. CRM

Utilizing CRM systems to track interactions with leads and customers, managing data and reporting to the partner.

. Customer after sales support

Post-sale support to ensure customer satisfaction and increase repetitive customers.

Yerevan City

. Setup communication strategies

Implemented a segmented CRM approach, tailored communication strategies for different customer segments, and maintained strong customer momentum.
After sales program development, to implement a benefit strategy for the customers, to increase frequency and improve customer retention.

.CRM Strategy Development

Creating tools and mechanics for CRM, as well as a major data oriented customer segmentation approach, using different analytic approaches.

Crafted a two-year digital transformation strategy, overseeing all online and digital products.

This initiative included :
- Monetizing the app, creating valuable assets for vendors.
- Creating new assets for monetization
- Strategic Partnerships
- Built partnerships with major local banks and Visa.

BANA Angels

. Startup Advisory on Commercial Topics

In my role, I provided strategic guidance to startups, helping them navigate key commercial challenges, refine their business models, and develop effective go-to-market strategies.

Team 2B

. Sales Hiring

I helped develop a robust sales hiring strategy

. New Sales Product Creation

I worked with Team 2B to create a new sales product from scratch, conducting market research to identify customer needs and opportunities for making market engagement easier and faster.

. Sales Strategy Building

I played a key role in crafting a comprehensive sales strategy that optimized processes and enhanced lead conversion to drive revenue growth.

. Partnership Development

I facilitated the development of strategic partnerships, identifying key stakeholders to enhance Team2B’s sales strategy through collaboration.

. Sales Outsourcing

I advised on implementing a sales outsourcing model that integrated freelance talent with in-house teams, enabling quick scalability and quality service delivery.

Munich

. Sales Hiring

I helped develop a robust sales hiring strategy

. New Sales Product Creation

I worked with Team 2B to create a new sales product from scratch, conducting market research to identify customer needs and opportunities for making market engagement easier and faster.

. Sales Strategy Building

I played a key role in crafting a comprehensive sales strategy that optimized processes and enhanced lead conversion to drive revenue growth.

. Sales Outsourcing

I advised on implementing a sales outsourcing model that integrated freelance talent with in-house team, enabling quick scalability and quality service delivery.

Ringo

. eCommerce Building

I helped establish a user-friendly eCommerce platform, enabling customers to easily browse and order products online, which expanded their market reach, working closely with marketing, technical teams, to build the most user-friendly platform.

. Loyalty Program Development

I designed a long-term loyalty program to enhance customer retention, incentivizing repeat purchases and fostering strong customer relationships.

. Logistics Infrastructure

I collaborated with Ringo to optimize their logistics infrastructure, improving supply chain processes and ensuring efficient order fulfillment.

Keygo

. Startup Support in Commercial Strategy

I provided comprehensive support in developing a commercial strategy tailored to Keygo’s unique market position, helping them define their value proposition and target audience effectively.

. Sales Strategy and Partnership Building

I assisted in crafting a robust sales strategy and facilitated partnership building, enabling Keygo to expand its network, enhance service offerings, and drive revenue growth.

Glovo

. Strategic Development

Created and implemented a long-term strategy for the country that is adaptable to local markets, directly influencing the business plan and P&L.

. Revenue Generation and Partner Retention

Developed revenue models and retention plans for partners, providing insights into the commercial side of the business through P&L visibility.

. Process Optimization

Designed new processes to scale commercial efforts while maintaining high standards of quality and support.

. Negotiation and Deal Closure

Established and maintained relationships with major brands, including Coca-Cola, MasterCard, and Visa, to implement impactful local campaigns.

. Market Intelligence Collaboration

Worked closely with the market intelligence team to define lead segments, tiers, and priority areas, ensuring targeted and effective sales strategies.

Tumo Labs

. Startup Advisory on Commercial Topics

In my role, I provided strategic guidance to startups, helping them navigate key commercial challenges, refine their business models, and develop effective go-to-market strategies.

Staff

. Sales Training Development and Implementation

Designed a comprehensive sales training curriculum specifically for Staff.am, focusing on key sales techniques and strategies. This program was successfully implemented with four different groups, ensuring that multiple teams benefited from the training and enhanced their sales skills.

Ardis

. Trainings

Over the course of two days, I provided comprehensive sales training for a group of 12 team members. The training combined practical exercises with theoretical knowledge, ensuring that participants gained a well-rounded understanding of effective sales techniques and merchandising strategies.

The Academy

The Academy Cafe combines a modern café experience with a dynamic coworking environment. Their concept focuses on creating a welcoming space where guests can enjoy specialty coffee, work comfortably, and engage with the community.

. Loyalty Program Design & Management

Implementing and optimizing a structured loyalty system to boost customer engagement, retention, and repeat visits.

. E-Commerce Development & Management

Supporting online sales, digital ordering, and delivery operations.

Gourmetlab

GourmetLab is an Armenian food production company specializing in natural and premium-quality products, including dried fruits, preserves, sauces, and snacks. The company focuses on using 100% natural ingredients, innovative recipes, and stylish packaging to bring authentic Armenian flavors to both local and international markets.

. Sales Outsourcing

Representation of GourmetLab in both HoReCa (hotels, restaurants, cafés) and the retail market.

. Business Development

Identification and engagement of new B2B partners and distributors.

. Promotional Campaigns

Design and organization of sales promotions and brand activations.

. Retail & Trade Marketing

Support in product placement, visibility, and in-store promotions.

. Partnership Growth

Building and strengthening long-term collaborations with key clients.

GAMO

GAMO is Georgia’s leading online platform for reserving sports facilities, offering a seamless digital experience for booking various sports venues across Tbilisi and beyond. Whether you’re looking to play football, tennis, basketball, or try activities like karting, bowling, or figure skating, GAMO provides an easy way to find and book sports venues online.

. B2B Sales Outreach

Manage outreach to potential partners and venues to generate business opportunities.

. Lead Management & Negotiation

Handle lead generation, follow-ups, and sales discussions to drive conversions.

. Partnership Development

Identify, approach, and secure new partnerships to expand GAMO’s market presence.

. Market Entry & Local Growth

Support market entry strategy and contribute to local business development initiatives.

Genatsvale

Genatsvale is a Georgian tavern / restaurant chain in Yerevan, Armenia, that combines Georgian, Armenian, and Caucasian culinary traditions in a warm, family-style atmosphere.

. Interim Management & Performance Oversight

Set clear KPIs to monitor and improve team performance

. Sales Team Leadership

Took over management of the sales team to ensure smooth operations and results.

. E-Commerce Optimization

Enhanced online sales platforms and product listings for better performance.

. Call Center & Staff Training

Upgraded call center processes and conducted staff training sessions.

. Customer Loyalty Programs

Developed and launched loyalty initiatives to boost customer retention.

Marashi

Marashi presents a large and unique selection of oriental sweets.
The portions of sweets are small and designed to enjoy every piece at once. Baklava, sarma, bokhcha… all pastries melt in your mouth and make you want to enjoy another piece.

. Business Development

Expanding brand reach, identifying new opportunities, and optimizing sales strategies for both in-store and online channels.

. Website Development & Management

Designing and maintaining a professional, user-friendly website to showcase products and engage customers.

. E-Commerce Support

Streamlining online sales, digital ordering, and enhancing the overall online shopping experience.

SiaMoods

SiaMoods is a contemporary jewelry brand combining modern European design with Thai craftsmanship. All pieces are made from 925 sterling silver and enriched with natural and semi-precious stones. Stylish, elegant, and versatile — SiaMoods jewelry is created for every occasion and makes a timeless gift.

. Business Development

Support in strengthening brand presence and developing new growth opportunities.

. Staff Training Programs

Customer service and sales skills development for frontline staff.

. Loyalty Program Enhancement

Optimization of the existing program to increase customer retention.

. Incentive System Improvement

Refinement of bonus and reward schemes to boost staff motivation.

. Promotional Campaigns

Development and execution of new promotions to drive sales and engagement.

Made in China

Made in China Armenia is the first Chinese quick-service restaurant in Yerevan. This vibrant eatery specializes in authentic Chinese street food, offering a diverse menu that includes dishes like Dynamite Chicken, Sweet and Sour Shrimp, Soba with Beef, and Pad Thai. The restaurant is known for its bold flavors, fresh ingredients, and generous portions, catering to both local residents and visitors seeking a taste of China in the heart of Yerevan.

. E-Commerce Platform Oversight

Managed and maintained the restaurant’s online store and aggregator listings.

. Menu & Pricing Optimization

Enhanced product descriptions, set competitive pricing, and coordinated promotions.

. Order Fulfillment & Customer Support

Streamlined order processing and implemented efficient customer support procedures.

. Digital & E-Commerce Marketing

Executed initial online marketing campaigns to boost visibility and attract customers.

NANI

Nani is a national fast-food brand based in Yerevan, Armenia. The brand offers a wide range of fast-food products and operates through both physical locations and Armenian aggregator platforms for delivery. Nani is known for its quality, convenience, and popular local flavors, serving customers across the city with quick and reliable service.

. E-Commerce Store Management

Set up and managed online store and aggregator listings.

. Product Optimization

Optimized product information, pricing, and promotions for E-commerce platforms.

. Order & Customer Management

Organized order processing workflow and customer support setup.

. E-Commerce Marketing

Ran initial digital marketing campaigns to drive traffic and sales.

GSC

GSC is the official representative of HIKVISION in Armenia, offering complete security and automation solutions. The company provides import, sales, installation, and maintenance of surveillance cameras, gate automation, server cabinets, intercom and audio systems, access control, and fire safety systems.

. Sales Team Leadership & Staff Training

Took over management of the sales team, ensuring stability and clear direction, and delivered targeted training sessions to enhance skills and strengthen sales effectiveness.

. KPI Framework

Set measurable KPIs to track results and drive continuous performance improvement.

. Website Redesign Oversight

Supervised the redesign and ongoing improvement of the company’s website.

. CRM Implementation

Introduced a CRM system to streamline client management and improve communication.

. B2B Sales Structuring

Built and optimized B2B processes that resulted in new corporate deals

MBG

One of Armenia’s largest HoReCa companies, uniting popular brands such as Louis Charden, Hans & Franz, Alaska, Chinar, Tsirani, and Vostan. MBG is recognized for its scale, service quality, and continuous innovation in the restaurant industry.

. E-Commerce Setup & Management

Launched and managed the online store along with aggregator listings.

. Product & Pricing Optimization

Streamlined product information, adjusted pricing strategies, and executed targeted promotions.

. Operational Workflow Design

Built an efficient order processing system and established customer support procedures.

. Digital Marketing Launch

Ran initial online marketing campaigns to generate traffic and drive early customer engagement.

Mantashyants Business Club

a leading network of Armenian entrepreneurs (600+ members in Armenia and abroad),focused on networking, education, and business growth through workshops, forums, expos, and business tours. Mantashyants helps entrepreneurs expand their markets, strengthen partnerships, and gain practical insights for sustainable business success.

. Lead Management

Managed leads from marketing campaigns, ensuring proper follow-up, qualification, and conversion.

. Full Sales Cycle

Handled the complete sales and follow-up process with prospective clients.

. Corporate Partnerships

Attracted and engaged new corporate partners to expand the network.

. Customer Insights

Conducted interviews with clients to gather feedback and improve service offerings

. Trainings

Regularly collaborating as a trainer and speaker, delivering talks and workshops on a wide range of business topics to help entrepreneurs gain practical tools and inspiration for growth.

Expertise That Delivers

Our Services

Our team enhances sales processes, optimizes eCommerce platforms, provides strategic insights.

Contact usOur Services
Created an action plan to find the right customers and close more deals. Helped with setting goals and mapping out a clear sales process to make every effort more efficient.
Launch and Optimize Your eCommerce Platform with Specialized Consulting and Technical Services
Gain Strategic Insights to Enhance Your Commercial Operations
Build High-Performing Sales Teams with Tailored Hiring and Training Programs
Monthly training for different sectors and industries:

- Sales
- eCommerce growth for Retail and Restaurants
- Banking and Insurance companies customers service
- Horeca customer service
- Videography

Solutions for Success

Our Principles

These principles drive our commitment to excellence, sustainable growth, fostering trust, accountability through open communication and adaptable.

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Transparency

We prioritize open and honest communication to build trust and accountability.

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Continuous Learning

We foster a culture of curiosity and improvement to stay ahead in our industry.

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Customer Centricity

We understand and address our customers' unique needs, delivering tailored solutions.

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High Standards

We committed to exceptional quality, continually raising the bar to inspire excellence.

Our Specialist

Our Co-Founder & CEO

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Hi, I’m Puzant Megeurditjian

Sales and business development expert with extensive experience in various industries and countries

Certified by international training providers like Scotwork.

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With a strong background in.

Sales management, commercial strategy development, market expansion business, consulting, eCommerce project management

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Collaborated with local and international companies

Lebanon, Dubai, Saudi Arabia, Qatar, Bahrain, Armenia

Since relocating to Armenia

Head of Sales for an American eCommerce company, specializing in providing white label solutions for leading supermarket chains.

Commercial Director, rapidly growing Spanish start-up Glovo into the Armenian market

Led the Digital Transformation of Yerevan City Supermarket chain

Customer service trainer and coach, for individual sales leaders, as well as beginner to senior sales executive

Beyond sales outsourcing, Puzant Megeurditjian regularly collaborates with the Mantashyants Entrepreneurs Union as a trainer and speaker. He delivers talks and workshops on a wide range of business topics, helping entrepreneurs gain practical tools and inspiration for growth.

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